Although many of us practice an attitude of gratitude throughout the year, November turns up the heat on the concept of thanks. Celebrating Thanksgiving in America with family and friends annually reminds us of all we have to be thankful for: freedom, family, friends, health, shelter, and the ability to dream our dreams and pursue […]
Business people – and especially marketing types – like to throw around buzzwords like “positivity” and “authenticity.” However, authenticity is more than just a popular notion. One of the Savvy Words Maxims (#4) is Be Authentic. What does it mean and why is it important in business – and in life? Definition of Authentic The […]
Words matter in a myriad of ways: speech, literature, business communications, politics, parenting, and academics, to name some. Words can lift us up and they can hurt us. I’ve always believed that choosing the right word for the situation can make all the difference. Don’t take my word for it! Experts, authors, and the ultimate […]
Read along as I share Savvy Words Maxims for marketing and PR excellence. SW Maxim #1: Be Nice. Yes, I’ve heard that nice guys/gals finish last. That’s no longer true in the Experience Economy. Attitude is everything. The wise writer Maya Angelou once said, “I’ve learned that people will forget what you said, people will […]