2022 kicked off with one client, KitchenVisions, winning Best Kitchen Designer in the Best of Boston Home magazine issue. Recently KitchenVisions won a coveted Best of Boston Award, also for Best Kitchen Designer. I am thrilled for Jodi and her team at KV! Continuing their winning ways, KitchenVisions also won two 2022 PRO Awards in […]
Wow. This year took off like a rocket. While I’m happy to have 2020 in the rearview mirror, I find it’s always helpful to look back. Here are the highlights of what we accomplished throughout a challenging year. 2020 Review Jan – January took off with gusto last year as well, with clients and projects […]
Although many of us practice an attitude of gratitude throughout the year, November turns up the heat on the concept of thanks. Celebrating Thanksgiving in America with family and friends annually reminds us of all we have to be thankful for: freedom, family, friends, health, shelter, and the ability to dream our dreams and pursue […]
Business people – and especially marketing types – like to throw around buzzwords like “positivity” and “authenticity.” However, authenticity is more than just a popular notion. One of the Savvy Words Maxims (#4) is Be Authentic. What does it mean and why is it important in business – and in life? Definition of Authentic The […]
We’ve reached the halfway point of this crazy year. The first six months have been a whirlwind of ups and downs, flattening coronavirus curves and rising learning curves as many of us pivot to conduct business in new ways. Usually 20/20 is associated with vision – foresight or hindsight. Looking forward is fraught with uncertainty […]
Well, I certainly didn’t expect a pandemic to happen in 2020. Did you? To say that many of us were caught unaware would be an understatement. The real questions are: how are you doing? How am I doing? How are we adapting our lives to this new reality? Plans + Action It seems we’ve all […]
Words matter in a myriad of ways: speech, literature, business communications, politics, parenting, and academics, to name some. Words can lift us up and they can hurt us. I’ve always believed that choosing the right word for the situation can make all the difference. Don’t take my word for it! Experts, authors, and the ultimate […]
Do you know who your ideal client is? Identify your prime target by creating an ideal client profile. The more you know about who you want to talk to, the better you’ll be able to find that audience and craft a compelling message to engage them. ICP is a hot marketing concept, but definitely a […]
Read along as I share Savvy Words Maxims for marketing and PR excellence. SW Maxim #1: Be Nice. Yes, I’ve heard that nice guys/gals finish last. That’s no longer true in the Experience Economy. Attitude is everything. The wise writer Maya Angelou once said, “I’ve learned that people will forget what you said, people will […]