Tag: maxims
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SW Maxim #4: Be Authentic
Business people – and especially marketing types – like to throw around buzzwords like “positivity” and “authenticity.” However, authenticity is more than just a popular notion. One of the Savvy Words Maxims (#4) is Be Authentic. What does it mean and why is it important in business – and in life? Definition of Authentic The…
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SW Maxim #1: Be Nice
Read along as I share Savvy Words Maxims for marketing and PR excellence. SW Maxim #1: Be Nice. Yes, I’ve heard that nice guys/gals finish last. That’s no longer true in the Experience Economy. Attitude is everything. The wise writer Maya Angelou once said, “I’ve learned that people will forget what you said, people will…