Savvy Words

Category: Business Practices

  • SW Maxim #4: Be Authentic

    Business people – and especially marketing types – like to throw around buzzwords like “positivity” and “authenticity.” However, authenticity is more than just a popular notion. One of the Savvy Words Maxims (#4) is Be Authentic. What does it mean and why is it important in business – and in life? Definition of Authentic The…

  • Time Out for a Pandemic

    Well, I certainly didn’t expect a pandemic to happen in 2020. Did you? To say that many of us were caught unaware would be an understatement. The real questions are: how are you doing? How am I doing? How are we adapting our lives to this new reality? Plans + Action It seems we’ve all…

  • SW Maxim #2: Words Matter

    Words matter in a myriad of ways: speech, literature, business communications, politics, parenting, and academics, to name some. Words can lift us up and they can hurt us. I’ve always believed that choosing the right word for the situation can make all the difference. Don’t take my word for it! Experts, authors, and the ultimate…

  • Who is your ideal client?

    Do you know who your ideal client is? Identify your prime target by creating an ideal client profile. The more you know about who you want to talk to, the better you’ll be able to find that audience and craft a compelling message to engage them. ICP is a hot marketing concept, but definitely a…

  • SW Maxim #1: Be Nice

    Read along as I share Savvy Words Maxims for marketing and PR excellence. SW Maxim #1: Be Nice. Yes, I’ve heard that nice guys/gals finish last. That’s no longer true in the Experience Economy. Attitude is everything. The wise writer Maya Angelou once said, “I’ve learned that people will forget what you said, people will…

  • Get Your PR & Marketing Ready for Prime Time in 2019

    Hello again! Get your PR and marketing ready for prime time in 2019. We recently attended the B/A/D Talk at the Boston Design Center, an initiative of New England Home magazine, sponsored by Kochman Reidt + Haigh Cabinetmakers. The panel included Katherine Nolan, Director of Marketing at Patrick Ahearn Architects; Michael Lee, Michael J. Lee…

  • Reviewing 2016 & Outsourcing

    Hard to believe that tomorrow is December 1st! Where did this year go? The expression “the years fly, the days crawl” certainly applies. Plans for 2017 are already taking shape. As the year winds down, I am going to take some time to review 2016. What we did well. What we need to improve upon.…