Tag: business
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Halfway Through 2020
We’ve reached the halfway point of this crazy year. The first six months have been a whirlwind of ups and downs, flattening coronavirus curves and rising learning curves as many of us pivot to conduct business in new ways. Usually 20/20 is associated with vision – foresight or hindsight. Looking forward is fraught with uncertainty…
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Exposed
Today a client said to me that she felt “exposed” by the process of branding herself. In the past she had a storefront that created some distance between her customers and her private self. In creating a virtual platform for her business, and using her own name, I can understand why she feels naked to…