Get Your PR & Marketing Ready for Prime Time in 2019

March 21, 2019 By Cheryl Savit

Hello again! Get your PR and marketing ready for prime time in 2019. We recently attended the B/A/D Talk at the Boston Design Center, an initiative of New England Home magazine, sponsored by Kochman Reidt + Haigh Cabinetmakers. The panel included Katherine Nolan, Director of Marketing at Patrick Ahearn Architects; Michael Lee, Michael J. Lee […]

Looking Ahead: Changes for 2018

January 9, 2018 By Cheryl Savit

“There is nothing permanent except change.” Heraclitus Shakespeare wrote about the “ever-whirling wheel of change” and now I find myself in the midst of many changes as 2018 takes shape. My stubborn optimism provides me with the belief that this is an opportunity for growth, new challenges and, well, more growth – professionally and personally. […]

Reviewing 2016 & Outsourcing

November 30, 2016 By Cheryl Savit

Hard to believe that tomorrow is December 1st! Where did this year go? The expression “the years fly, the days crawl” certainly applies. Plans for 2017 are already taking shape. As the year winds down, I am going to take some time to review 2016. What we did well. What we need to improve upon. […]

Exposed

January 14, 2014 By Cheryl Savit

Today a client said to me that she felt “exposed” by the process of branding herself. In the past she had a storefront that created some distance between her customers and her private self. In creating a virtual platform for her business, and using her own name, I can understand why she feels naked to […]